Checkmark excellence

Why You Should Commit to Excellence in Your Massage Practice

Excellence in your profession is vital for success, work satisfaction and overall happiness. A massage therapist who commits to providing an excellent client experience will have more satisfied customers and get more referrals. No client ever says, “You should go see Mary, she’s really average.” Clients want to work with excellent therapists. They seek out the best therapist for themselves and their friends. The alternative to being excellent is mediocrity. Being average often leads to boredom and apathy. Clients will …

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Bullseye set goal and hit target to grow massage practice

How to Set Goals to Grow Your Massage Practice

Every massage practice owner should take the time to create goals for their business and themselves. Goals motivate us and keep us moving in the right direction. They help us to become clear about what we really want, and prevent us from wasting time working on irrelevant things. Without a goal, how would you know if your daily actions are progressing you toward the life you really want? Take a little time to set some good goals, and then spending …

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Drip marketing strategy to nurture client relations and promote your practice

How to Use Drip Marketing to Promote Your Massage Practice

All thriving massage therapy practices have one thing in common. Their target market knows about their practice and they know how the massage therapist can help them. Drip marketing is one marketing strategy you can use to communicate with your target market, and ensure that you’re the one they call when they need a massage.   What is drip marketing? Drip marketing is a direct marketing strategy that uses a series of promotional messages to build up their customers’ awareness …

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happy people talking at social event with title 10 Ways to build rapport with your massage clients

10 Ways to Build Rapport with Clients Quickly

Have you ever noticed that some people seem to connect with others more quickly and easily than you can? These lucky few may have a natural gift or a magnetic personality, or they may have learned the skills to build rapport through practice. Massage practice owners need to develop these skills in order to grow a thriving business. For most people, some basic competence in building rapport comes naturally. Maybe they are good at listening and putting other people at ease. …

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Build Your Massage Practice Faster with the Pareto Principle or 80 20 Rule

Build Your Massage Practice Faster by Using the Pareto Principle

The Pareto Principle, or 80/20 Rule, is a useful concept that can help you grow your massage practice, manage your resources, and prioritize your life. Putting this success strategy into action will help you get more clients and achieve your goals faster. Also called the “law of the vital few”, the Pareto Principle states that roughly 80% of your results are attributed to 20% of your actions. Since this is really a practical rule of thumb and not an absolute …

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Happy massage practice owner charging her client for services without feeling guilty

How To Not Feel Guilty About Charging Your Clients

Massage therapy is a valuable service that can produce real results. But it requires lots of training, skill, effort and time. So why is it that some therapists feel guilty about charging for their services? Sometimes it is a self-limiting belief that makes the massage therapist feel guilty when charging clients. Money is a sensitive topic for many people. Many therapists and others in the healing professions state that they are “not in it for the money”. But that doesn’t …

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massage therapist working and onsite massage job and creating and awesome experience

7 Ways to Create an Awesome On-Site Massage Experience

Offering on-site seated massage therapy services is a great way to build your massage practice. Onsite massage is even a primary marketing strategy for some therapists. Creating a great client experience at your onsite massage gig is the key to growing your clientele. The type of on-site massage I’m referring to here is 10 to 20-minute treatments, usually using a portable massage chair, to work with multiple clients at a business or other event. Even though I’m not referring here …

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Strategies to get referrals for massage practice

9 Strategies to Get More Referrals for Your Massage Practice

Referrals are the most powerful and cost effective way to get new clients and grow your massage practice. This word-of-mouth process can occur slowly and organically, or you can speed up the process by using nine easy strategies that I’ll explain in a minute. People would rather do business with someone they know personally, or know through a mutual friend. A referral from a trusted source can influence a potential client’s decision more than any expensive advertising campaign from Madison Avenue. …

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