decrease your cancellation rate and no-show rate, shows end of day and watch indicating late client

How to Decrease Your Cancellation and No-Show Rate

Every service business gets them. Client cancellations and no-shows are frustrating and they can easily cost a massage practice thousands of dollars per year. For example, one missed appointment that you can’t fill at the last minute could cost you $60. If this happens three times per week, that’s a loss

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customer lifetime value CLV showing what each client is worth to a massage practice

What Each New Client is Really Worth to Your Practice

To really appreciate how much each new client could potentially be worth to your massage practice, you need to determine your Customer Lifetime Value (CLV). This is a predictive value that estimates how much revenue one client to add to your practice over the course of that business relationship. Understanding

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