decrease your cancellation rate and no-show rate, shows end of day and watch indicating late client

How to Decrease Your Cancellation and No-Show Rate

Every service business gets them. Client cancellations and no-shows are frustrating and they can easily cost a massage practice thousands of dollars per year. For example, one missed appointment that you can’t fill at the last minute could cost you $60. If this happens three times per week, that’s a loss of $180 per week. This can quickly add up to a loss of $750 per month, or $9,000 per year! Your time is valuable and you can never get it …

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looking into a crystal ball to see reasons why massage therapy businesses fail

6 Reasons New Massage Therapy Practices Fail, and How to Avoid Their Fate

Success of massage therapy practices, like startups in any industry, depends on making it through the first couple years. You can find discouraging statistics all over the Internet, reported on sites like Forbes, Bloomberg, and Inc.: “Nine out of 10 startups fail.” (Forbes) “Eight out of 10 entrepreneurs who start businesses fail within the first 18 month.” (Bloomberg) “96% of businesses fail within 10 years.” (Inc.) However, according to the US Small Business Association, an average of 78% of small …

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smiling massage therapist practice owner with business card

How to Know if Starting Your Own Massage Practice is Right For You

Being a massage entrepreneur and having your own practice can be incredibly rewarding and enjoyable. But it’s not for everyone. In this post, I’ll examine the pros and cons of owning a massage practice vs. working as an employee. By “owning your practice”, I’m not just referring to being a solo practitioner. This could also include teaming up with other massage therapists or with other service providers. The point is that you’re able to make decisions about the direction of …

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Price your massage services for long-term success and repeat business

Price Your Massage Services for Long-Term Success and Repeat Business

What is the best way to price your massage therapy services? Pricing a service is an art and a science. Find the right balance to your price that rewards you for your time and efforts, and also provides an excellent value for your clients. The optimal price will maximize profit without making you feel guilty. And it will increase repeat business because your clients believe they are getting outstanding value.   “Price is what you pay. Value is what you …

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Create ideal client persona showing a person in target market as a puzzle

How to Create an Ideal Client Persona, and Why You Must Have One

Are you attracting the massage clients you really want to work with? If not, it may be because your marketing communication is not focused on the right target market. A client persona can help you target your ideal client with a focused and relevant marketing message. Creating relevant marketing and web content that connects with your prospective clients is critical for growing a successful massage practice. This is why creating a client persona is important.   What is a client …

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customer lifetime value CLV showing what each client is worth to a massage practice

What Each New Client is Really Worth to Your Practice

To really appreciate how much each new client could potentially be worth to your massage practice, you need to determine your Customer Lifetime Value (CLV). This is a predictive value that estimates how much revenue one client to add to your practice over the course of that business relationship. Understanding this value will help you focus on long-term relationships with your clients instead of a shortsighted approach, which focuses on immediate income. Shifting to a long-term mindset will result in …

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Happy and successful massage therapist in doorway to her practice

25 Things Successful Massage Therapists Do Differently

What is it that makes one massage therapist successful while others seem to struggle? This “success” could be measured in terms of economic success, high quality of life, overall career satisfaction, or positive impact in their client’s lives and those around them. Or maybe a combination of these. Why is it that some people achieve more? I’ve done a ton of research on this and here’s what I’ve come up with… The massage therapists who achieve the most success do …

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