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Drip marketing strategy to nurture client relations and promote your practice

How to Use Drip Marketing to Promote Your Massage Practice

All thriving massage therapy practices have one thing in common. Their target market knows about their practice and they know how the massage therapist can help them. Drip marketing is one marketing strategy you can use to communicate with your target market, and ensure that you’re the one they call when they need a massage. What is drip marketing? Drip marketing is a direct marketing strategy that uses a series of promotional messages to build up their customers’ awareness of …

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massage therapist working and onsite massage job and creating and awesome experience

7 Ways to Create an Awesome On-Site Massage Experience

Offering on-site seated massage therapy services is a great way to build your massage practice. Onsite massage is even a primary marketing strategy for some therapists. Creating a great client experience at your onsite massage gig is the key to growing your clientele. The type of on-site massage I’m referring to here is 10 to 20-minute treatments, usually using a portable massage chair, to work with multiple clients at a business or other event. Even though I’m not referring here …

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Strategies to get referrals for massage practice

9 Strategies to Get More Referrals for Your Massage Practice

Referrals are the most powerful and cost effective way to get new clients and grow your massage practice. This word-of-mouth process can occur slowly and organically, or you can speed up the process by using nine easy strategies that I’ll explain in a minute. People would rather do business with someone they know personally, or know through a mutual friend. A referral from a trusted source can influence a potential client’s decision more than any expensive advertising campaign from Madison Avenue. …

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Create ideal client persona showing a person in target market as a puzzle

How to Create an Ideal Client Persona, and Why You Must Have One

Are you attracting the massage clients you really want to work with? If not, it may be because your marketing communication is not focused on the right target market. A client persona can help you target your ideal client with a focused and relevant marketing message. Creating relevant marketing and web content that connects with your prospective clients is critical for growing a successful massage practice. This is why creating a client persona is important. What is a client persona? …

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