running a practice

Happy massage practice owner charging her client for services without feeling guilty

How To Not Feel Guilty About Charging Your Clients

Massage therapy is a valuable service that can produce real results. But it requires lots of training, skill, effort and time. So why is it that some therapists feel guilty about charging for their services? Sometimes it is a self-limiting belief that makes the massage therapist feel guilty when charging clients. Money is a sensitive topic for many people. Many therapists and others in the healing professions state that they are “not in it for the money”. But that doesn’t …

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decrease your cancellation rate and no-show rate, shows end of day and watch indicating late client

How to Decrease Your Cancellation and No-Show Rate

Every service business gets them. Client cancellations and no-shows are frustrating and they can easily cost a massage practice thousands of dollars per year. For example, one missed appointment that you can’t fill at the last minute could cost you $60. If this happens three times per week, that’s a loss of $180 per week. This can quickly add up to a loss of $750 per month, or $9,000 per year! Your time is valuable and you can never get it …

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smiling massage therapist practice owner with business card

How to Know if Starting Your Own Massage Practice is Right For You

Being a massage entrepreneur and having your own practice can be incredibly rewarding and enjoyable. But it’s not for everyone. In this post, I’ll examine the pros and cons of owning a massage practice vs. working as an employee. By “owning your practice”, I’m not just referring to being a solo practitioner. This could also include teaming up with other massage therapists or with other service providers. The point is that you’re able to make decisions about the direction of …

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