Starting a Practice

Bullseye set goal and hit target to grow massage practice

How to Set Goals to Grow Your Massage Practice

Every massage practice owner should take the time to create goals for their business and themselves. Goals motivate us and keep us moving in the right direction. They help us to become clear about what we really want, and prevent us from wasting time working on irrelevant things. Without a goal, how would you know if your daily actions are progressing you toward the life you really want? Take a little time to set some good goals, and then spending …

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looking into a crystal ball to see reasons why massage therapy businesses fail

6 Reasons New Massage Therapy Practices Fail, and How to Avoid Their Fate

Success of massage therapy practices, like startups in any industry, depends on making it through the first couple years. You can find discouraging statistics all over the Internet, reported on sites like Forbes, Bloomberg, and Inc.: “Nine out of 10 startups fail.” (Forbes) “Eight out of 10 entrepreneurs who start businesses fail within the first 18 month.” (Bloomberg) “96% of businesses fail within 10 years.” (Inc.) However, according to the US Small Business Association, an average of 78% of small …

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