Success

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Why You Should Commit to Excellence in Your Massage Practice

Excellence in your profession is vital for success, work satisfaction and overall happiness. A massage therapist who commits to providing an excellent client experience will have more satisfied customers and get more referrals. No client ever says, “You should go see Mary, she’s really average.” Clients want to work with excellent therapists. They seek out the best therapist for themselves and their friends. The alternative to being excellent is mediocrity. Being average often leads to boredom and apathy. Clients will …

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Build Your Massage Practice Faster with the Pareto Principle or 80 20 Rule

Build Your Massage Practice Faster by Using the Pareto Principle

The Pareto Principle, or 80/20 Rule, is a useful concept that can help you grow your massage practice, manage your resources, and prioritize your life. Putting this success strategy into action will help you get more clients and achieve your goals faster. Also called the “law of the vital few”, the Pareto Principle states that roughly 80% of your results are attributed to 20% of your actions. Since this is really a practical rule of thumb and not an absolute …

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Happy massage practice owner charging her client for services without feeling guilty

How To Not Feel Guilty About Charging Your Clients

Massage therapy is a valuable service that can produce real results. But it requires lots of training, skill, effort and time. So why is it that some therapists feel guilty about charging for their services? Sometimes it is a self-limiting belief that makes the massage therapist feel guilty when charging clients. Money is a sensitive topic for many people. Many therapists and others in the healing professions state that they are “not in it for the money”. But that doesn’t …

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looking into a crystal ball to see reasons why massage therapy businesses fail

6 Reasons New Massage Therapy Practices Fail, and How to Avoid Their Fate

Success of massage therapy practices, like startups in any industry, depends on making it through the first couple years. You can find discouraging statistics all over the Internet, reported on sites like Forbes, Bloomberg, and Inc.: “Nine out of 10 startups fail.” (Forbes) “Eight out of 10 entrepreneurs who start businesses fail within the first 18 month.” (Bloomberg) “96% of businesses fail within 10 years.” (Inc.) However, according to the US Small Business Association, an average of 78% of small …

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Price your massage services for long-term success and repeat business

Price Your Massage Services for Long-Term Success and Repeat Business

What is the best way to price your massage therapy services? Pricing a service is an art and a science. Find the right balance to your price that rewards you for your time and efforts, and also provides an excellent value for your clients. The optimal price will maximize profit without making you feel guilty. And it will increase repeat business because your clients believe they are getting outstanding value.   “Price is what you pay. Value is what you …

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customer lifetime value CLV showing what each client is worth to a massage practice

What Each New Client is Really Worth to Your Practice

To really appreciate how much each new client could potentially be worth to your massage practice, you need to determine your Customer Lifetime Value (CLV). This is a predictive value that estimates how much revenue one client to add to your practice over the course of that business relationship. Understanding this value will help you focus on long-term relationships with your clients instead of a shortsighted approach, which focuses on immediate income. Shifting to a long-term mindset will result in …

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Happy and successful massage therapist in doorway to her practice

25 Things Successful Massage Therapists Do Differently

What is it that makes one massage therapist successful while others seem to struggle? This “success” could be measured in terms of economic success, high quality of life, overall career satisfaction, or positive impact in their client’s lives and those around them. Or maybe a combination of these. Why is it that some people achieve more? I’ve done a ton of research on this and here’s what I’ve come up with… The massage therapists who achieve the most success do …

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